The New Advancement in Treatment of Prostate Cancer - PROVENGE Term Paper

The New Advancement in Treatment of Prostate Cancer - PROVENGE (sipuleucel-T) - Term Paper Example Sadly, according to Vogelzang (1996), metastatic HRPC is responsible for almost all prostate cancer deaths. Medical options currently available for the treatment and management of prostate cancer include radical prostatectomy, radiation therapy, mitoxantrone, estramustine, vinca alkaloids, doxurobicin, and taxanes, among others (Middletone, 1996; Goodin et al., 2002). The choice of therapeutic management, however, is greatly determined by how advanced the disease has become. For instance, studies have shown that radiotherapy and radical prostatectomy could increase survival rate of patients with stage 1 and stage 2 prostate cancers by as much as 95% in the next 5 years but were no longer effective in treating the disease in its metastatic stage (Middleton, 1996). On the other hand, for patients with HRPC, taxane-based chemotherapy has demonstrated a modest survival advantage, but median survival after treatment is only 19 months (Small et al., 2006). Moreover, not all cancer patients are candidates for chemotherapy. Hence, more effective treatment regimens for advanced and metastatic prostate cancer are needed. A more recent advancement in the field of prostate cancer management is the use of the patient’s immune system to combat the disease through the administration of a non-prophylactic cancer vaccine (McNeel, 2007; Sonpavde et al., 2007). Sipuleucel-T, the first ever vaccine that works against late-stage, metastatic, and hormone-refractory prostate cancers, is an autologous cellular immunotherapy specifically designed to stimulate the body’s immune responses (FDA, 2010). This paper highlights sipuleucel-T (tradename: PROVENGEÂ ®) as a novel, nontoxic modality for the treatment of advanced prostate cancer. Specifically, this paper aims to review what sipuleucel-T (PROVENGEÂ ®) is, its components, its side effects, evidences of its effectiveness based on clinical trial studies, and its advantages over some of the existing prostate cancer treat ments. Discussion Among the different immunotherapy approaches investigated in the past, the use of dendritic cells (DCs), which are the main antigen-presenting cells (APCs) of the body, was found to be the most efficient way of presenting cancer antigen to the immune system (Bono et al., 2010). Sipuleucel-T, produced by Dendreon Corporation under the tradename of PROVENGEÂ ®, is a cancer vaccine that makes use of the patient’s own dendritic cells, hence the term autologous immunotherapy, to improve T-cell response (Harzstark and Small, 2009; FDA, 2010). Specifically, each dose of PROVENGEÂ ® contains at least 50 million autologous CD54+ cells activated with a recombinant human protein called PAP-GM-CSF, composed of prostatic acid phosphatase (PAP) and granulocyte-macrophage colony-stimulating factor (GM-CSF) (FDA, 2010). CD54+, a cell surface glycoprotein that functions as a stimulator on APCs, bind to its receptor on the surface of T-cells during the process of antigen pr esentation (CST, 2010). Meanwhile, PAP is a surface antigen expressed in prostate tumor cells. Studies have shown that PAP antigen is relatively specific to prostate epithelium, making it a good target for vaccines (Oh, 2010; Nabhan et al., 2011). On the other hand, GM-CSF is an immune cell activator (FDA, 2010). The CD54+ cells collected from the patient through a process known as leukapheresis, are treated with

Reflection Essay Example | Topics and Well Written Essays - 250 words - 89

Reflection - Essay Example Moreover, we chose a crew chief Eric who gives each one different task. The team leader writes down the requirements’ for me and responds to questions discussed while finding solutions. This is more efficient in this course because, for example, someone who do not know how to cut the handgrip from the racket, we can solve it together. I am not good at writing; the team leader helps us to fix the grammar. Consequently, I am unable to achieve the primary objective of Senior Design Projects, utilize knowledge as a senior student, and perform an important open-ended design project. The object of this project is to improve the treatment method for the patient that needs a lot of professional knowledge. For example, we need to design games for this project and still I have not learned how to compile a complete 2-D game. However, for the 3-D design, I can use Abaqus CAE, which I learned, from Miami University to develop the initial model for the handgrip. I also used the knowledge from physics class to cut the handgrip from the rocket (Marshall 1). The course achieved the Miami Plan requirements for a capstone experience. It provided a real business environment while doing the project. First, we need to understand context by defining and considering the boundary of the problem through conducting research and considering realistic constraints. The limitations include technical and economic factors, social implications, and environmental considerations. Secondly, thinking critically by solving open-ended problems, establishing objectives and criteria by brainstorming ideas and alternatives. Finally, we need to communicate designs and results effectively with Birkdale Pediatric and Neuro Clinic. For this project, I have limited professional knowledge such as neural therapy. Besides, I never contacted the neural therapy before I entered the Birkdale Pediatric and Neuro clinic. Real business industrial environment, designers improve the function

Conceptions of crime Essay Example for Free

Conceptions of crime Essay Conceptions of crime are distorted by exposure to media coverage. Discuss. This cours from coursework. inf coga ga . r se . ga . ga . w or. ga . . ga . k inga foga . ga . ! The media constitutes a major part of modern society and plays a large role in our lives. It is the prime source of information and entertainment, and moreover acts as a strong influence on public belief and opinion. The media is highly influential in coae ae . r se . ae . ae . w or. ae . . ae . k inae foae . ae . . shaping our views upon the world in which we live. When it comes to crime, coae ae .r se . ae . ae . w or. ae . . ae . k inae foae . ae . . however, do the reports shown by the media present an accurate picture of the true This cours from coursework. inf events? The more horrific the report, the more likely it is to capture the attention of the public, which obviously secures plenty of profit for media barons. Is our increasing reliance on an institution that relies on sensationalism to create profit unwise, as this could well mean that the facts they report lack truth? The media reinforces social myths by selective reporting, and thus presents a distorted view ofreality. This could be leading to an increasingly misconstrued public view of certain crimes. The media is a very powerful influence on the way in which we behave and how we view the world, therefore it is important that it shows a realistic picture of what is taking place in our society, otherwise we will gain a false perception of aspects such as crime. Is the media really portraying crime as it truly is, or is it selectively reporting the most colourful events in order to secure audiences and therefore profit? It is important to understand that there are many crimes that are completely ignored by the media, as they are not seen as ? newsworthy?. Usually only those that will capture public attention are mentioned. This means that the crimes that fill our screens and pages are usually violent or shocking in nature. From a functionalist perspective this can serve a positive function, as the deviant behaviour makes ordinary people feel safe in the knowledge that they are morally better than the criminal, and reporting of crimes and subsequent punishments can also serve as a deterrent to others and a good method of reinforcing the social order. However, there is also a certain degree of bias present in all reporting that stems from the integrated norms and moral background of the journalist involved. It is almost impossible to be completely objective when reporting, and most journalists will slant their stories to appeal to the widest possible audience. This is theorized in the hegemonic model, and works on the basis that the majority of journalists are likely to be white, male and middle-class and will therefore bring with them to their stories their own similar set of norms and values, be this unconsciously or otherwise. The editors will also carry out a selection process on the stories before they hit the public view; therefore it is highly unlikely that any crime report reaches the news in an unbiased state.? Journalists also tend to use a set of stereotypes, which serve to easily identify ? types? of people and reduce complexities of character to a series of ? bad guys? and ? good guys?. These can lead the public to make quick judgments, which may not be based on true fact.? The media? s presentation of stereotypical images can change the public opinion on certain groups in society, and may create a false picture of them that may be harmful. The groups most often portrayed as criminal are the less privileged and minority groups such as those from ethnic minorities. Because our lives are so deeply influenced by the media we begin to see the portrayal of these groups as a reality, and this may cause crimes committed by other groups or individuals (such as corporate crime in the middle class) to be overlooked or seen as less serious.? In addition, the police can make use of the media to help maintain social order by choosing what to tell reporters, as many news stories use police accounts as a major source for their information. A good example of the media distorting aspects of crime is shown with the reporting of women involved in criminal activity. The common media portrayal of women is more passive and much less inclined to commit crime, and when they do it is seen as less violent or shocking in nature, or as influenced by a stronger male personality, for example Myra Hindley was commonly said to have been under the influence of Ian Brady when the horrific Moors murders were committed. Media coverage usually concentrates on the most violent and shocking aspects of crime. This can often be far from the truth, and puts the public in fear when in reality there is a tiny chance of them falling victim. Listening to the news, it appears that the country is riddled with serial killers and rapists however official crime statistics would show that this is not the case. Reporting like this can lead to mass panic and fear across the country, and this aspect was investigated further by Stanley Cohen in his book ? Folk Devils and Moral Panics? where he studied the 1960s mods and rockers conflicts. The media? s handling of the fights between the rivals groups made it sound as if Brighton was full of riots and was a very dangerous place, when in reality this was a false picture of events. However, these stories grabbed the headlines, and as a result appealed to a large audience and gained lots of attention with the public. At the moment there is lots of media coverage about murders in Cornwall, and about the girl who was kidnapped and murdered on Dartmoor. The way these are reported makes people fearful that there is a serial killer on the loose, when in reality there is probably little chance of this happening to them and they should be more concerned with the more common but less ? colourful? crimes that threaten society, most of which would be much more obvious if the public were able to look at official crime statistics. This viewpoint fits in well with the idea of the media as a manipulative entity that is ideologically biased and therefore bases its selection of news on this fundamental bias. This manipulation theory is Marxist in origin and works on the idea that the public are passive and absorb the information that the media presents them with without question, and that the media consist of the ruling class who use media channels to perpetuate their views and opinions in society. Official statistics paint an interesting picture of the true nature of crime levels in society. It is a fact that crime rates have actually remained stable over the last year, after experiencing a period of decline. This challenges the constant media message that crime is everywhere and on the increase. When people were interviewed about crime rates many of them believed that crime was well on the increase, as result of a ? heightened degree of press coverage which particularly focused on a claimed rise in crime.? (Jon Simmons in the Home Office Report 2002).? It is a well-known fact that the media tend to emphasise aspects and types of crime that are violent or shocking, such as murder and rape, which affects the general population by creating huge worry about occurrences of violent crime when it is a statistical fact that one is over four times more likely to fall victim to burglary. Another form of media that can, and often does, present distorted representations of crime are television shows such as The Bill, Merseybeat or reality shows such as Crimewatch. For example Crimewatch focuses on catching criminals who have carried out violent crime and places little or no emphasis on occurrences of burglary or more ? normal? crimes, even though this type of crime is much more frequent. The Bill shows many incidents of violent crime, however also tends to show other less ? newsworthy? forms of crime such as theft which is a more realistic approach. coac ac . r se . ac . ac . w or. ac . . ac .k inac foac . ac . . There are a number of media influence models that attempt to explain the extent and nature of media influence. The manipulation theory presented earlier is one of these theories; however there are others that attempt to explain the media? s effect on society in different ways. The pluralist model argues that the public are not passive receptors but active participants with the ability to choose and form their own opinions from the vast variety of information presented by the media, whether about crime or about other social issues. The media only serve to reinforce the existing values that people possess. Tversky and Kahneman suggest that the easier it is to recall or imagine an event, the more likely we are to see it as risky or as frequent in occurrence (Tversky and Kahneman cit. 1994: 303). Therefore if this is correct then constant media coverage of violent crimes could lead us to believe that such crimes are the ones most likely to affect us. Mass media reporting can also serve as a substitute for direct experience, however research into this supports the pluralist model by showing that people are usually active consumers and interpreters rather than passive recipients. The issue at hand seems to be the growing difference between the way the public perceive crime and the reality as shown by official statistics. For some reason, society has a far greater fear of murder and other violent crime than is justified by the actual number of occurrence, when in reality there is far greater likelihood of incidences of burglary or car crime. So where do these fears stem from? The answer appears to be that they come from the way in which the media report crimes and how they select the most newsworthy aspects so that more papers will get sold and so viewing figures will increase. In conclusion it is an unavoidable fact that our society is so immersed in the media that its influence is hard to get away from. To a large extent, media does form our social world, however it is also true that people are active interpreters of information, and are able to utilize their own opinions on events and stories shown by the media. We are only taking in what the media offer to us not the real truth about what is happening. It is very easy for our conceptions of crime to be distorted by the way that the media portray it, as the only information we are receiving on the events is that which comes from the media. However if people really are actively interpreting and thinking about the true nature of crime levels, while attempting to broaden their horizons of information, then they will be more aware of the reality of the situation and our conceptions will be far less influenced by media constructed images and opinions. Bibliography Maguire, M, R. Reiner and R. Morgan. 2002 The Oxford Handbook Of Criminology New York: Oxford University Press Haralambos, M. 2000? Themes and Perspectives in Sociology? 4th edition Cohen, S and Young, J. 1973? The Manufacture Of News: Deviance, Social Problems and the Mass Media, London: Constable and Co Ltd.

The changing face of UK Fashion retailing market

The changing face of UK Fashion retailing market The clothing retail industry has been and is undergoing significant changes resulting from processes of globalisation, changes in consumer demand as well as changing corporate activities in terms of strategic marketing decisions. The UK clothing retail industry has experienced significant growth which has focused attention on studies in the field with this sector being considered as the one of the most competitive markets in Europe. This is primarily as a result of the concentrated power of larger retailers such as Marks Spencer. One prime issue as a result of globalisation is that there are more and more retailers sourcing globally aiming to provide competitive prices and quality products in the market. Marks Spencer as such then is challenged by this trend particularly from rival discount and supermarket competitors. Research Method The basis of the primary research conducted in this brief was delivering a questionnaire based survey delivered at four retail outlets two of which were Asda and two of which were Marks and Spencer. Opportunistic sampling was used in that customers were approached in the store as they entered and left the premises and asked would they participate. A target of 100 questionnaires to be completed at each store was decided on to achieve a healthy sample size yielding useful results for the analysis. The questionnaire had four sections. The first of these sought general demographic information such as age and sex, the second section sought information related to the frequency of shopping at the stores as well as frequency of shopping elsewhere. The third section sought altitudinal information related to reasons for purchasing in the respective stores while the fourth section and the fourth section sought information on preferences in terms of shopping specifically related to the variables of quality, price and the retail environment. Data was entered into SPSS and analysed according to the objectives of the study. Permission to conduct the questionnaires were sought be local managers in the first instance though for two of the stores further permission had to be sought be regional managers. All respondents were advised of the anonymity of participating in the research and the results of the research were also offered to the managers involved in order to increase the chances of successfully gaining permission to conduct the research. Surveying was conducted during a weekday and at a weekend time in order to enhance the representativeness of the sample in terms of people working and varying their shopping times. Comparison of marketing mix in George at Asda and Marks Spencer Overall 412 questionnaires were completed but 12 of these were discarded due to incomplete or incorrect completed parts. Of the 400 68% were female and 32% male. The age breakdown of the sample showed that some 38% of the total was between the ages of 26-32 or over although in the case of Marks and Spencer shopper the proportion of shoppers in this age group was higher being 49%. Also Asda had a higher proportion of shoppers between the ages of 18-21 than Marks and Spencer the figures being 19% and 9% respectively. Over 90% of the total sample had shopped more than once in each of the stores within the previous month with 45% shopping at least twice a week in either Asda or Marks and Spencer. Of interest was the result that 40% of Marks and Spencer customers indicated that they would shop there regularly (at least once a week) while the figure for Asda was 29%. This may be an indicator of stronger brand loyalty for Marks and Spencer in some respects but given further results examined below may be under threat given attitudinal results related to price and quality. Product The UK clothing retail industry has grown in recent years and reached a value of $38.7 billion in 2004 which represented an increase of 3.7% over the previous year. Womens wear was one of the fastest growing areas in the sector (Datamonitor, 2005). However it is claimed that the growth in revenues within this industrial sector will slow down mainly due to the impact of discount and value adding retailers offering clothing goods at lower prices forcing prices down overall within the industry. Clear indications of this trend can be seen in this case study in that George at Asda and its range achieved significant growth and success compared to overall declining profitability within Marks and Spencer. Since the introduction of clothing ranges by the supermarket in 1990 its product categories have expanded to include womens wear, mens wear and infants-wear. Marks Spencer has operated in the marketplace for decades and offers similar product ranges. While 49% respondents indicated a preference for shopping in Asda for womens clothes 51.2% of customers chose Marks Spencers to purchase womens products. It is obvious that there is slight difference in the choice of product range yet the results also suggest that there a significant percentage (60%) of customers chose George at Asda primarily to buy childrens clothes and in particular to buy items such as school uniforms. One of the main reasons for this arguably can be explained by the lower price yet reasonable quality design of the Georges range. Especially for younger children where school uniforms would be discarded in a relatively short time due to the children growing the price of products offered by Asda can be said to be a significant attractive featuring influencing purchasing decisions. It has been reported that the childrens wear sector in the UK grew by 3% and reached a value of $4.7 billion in 2004. This phenomenon is perhaps attributable to the success of discount stores and supermarket operators who are able to provide cheaper childrens wear at reasonable quality levels (Datamonitor, 2005). From a macro perspective however the decline of birth rates in Britain has resulted in the expectation of a future decline in childrens wear sales. Hence arguably over the longer term it may be the case that with possible future declining sales that this sector will become even more competitive and quite feasibly the number of operators will be reduced in retailing childrens wear. Evidence from this case study suggested that childrens wear product ranges represented 27% of customers purchases in Asdas compared to 10% in MS. Additionally supermarket as generally a daily shopping preference for food provided a relatively convenient shopping environment for women and in particular working women to purchase childrens clothes. This was indicated by some 59% of respondents at the Asda stores stating they had or were intending to purchase items other than clothes as well. It is reasonable to say that as a result of changing roles for women in both social and economic contexts there is increasing pressure such as reduced times available for shopping for women as discussed in literature review. These new consumer behavioural characteristics have resulted in changing retailing forms in the clothing industry to which new entrants such as supermarkets like Asda have capitalised on and responded to quickly as they emerge. In addition more men have become involved in clothing buying behaviour illustrated by the mens wear sector growing 5% in 2004 (Datamonitor, 2005). It was interesting to examine the results of this case study in the comparison of consumer preferences towards mens wear at Asda and MS. In this research 46% chose MS when purchasing mens wear as opposed to 33% in Asda. It is useful to look at this trend in understanding the changing features of the UK clothing retail market bearing in mind major impacts on consumer behaviour within the sector. Firstly Mark Spencer have exploited a branding strategy which established a reputation for high quality goods for a considerable period of time. As a result of price wars between supermarkets and value adding discount stores MS has aimed to focus on quality in order to differentiate it from rivals and position the store further in terms of exclusive designs as well as quality products. However its advertising campaign with the tagline ‘exclusively for everyone’ which was launched five years ago has been demonstrated to have mostly failed with customers turning away from the retailer because of its high prices to lower cost offerings in other retailers (Gardner, 2004). The high figure though mentioned above for MS respondents relating to whether they would shop in the future in the stores perhaps indicates that MS still retains a sizable customer base from which it could build on. However the validity of this assumption can be challenged given the size of the sample of this research and would need further investigation on a larger sample to confirm or deny. As such while MS seems to have failed in maintaining competitive advantage through emphasising quality its supermarket rival Asda has also introduced designer ranges and positioned itself in terms of good design as well as lower price offerings. It is fair to argue then perhaps that MS will not improve its performance by challenging its supermarket rival on pricing and volume. Hence one response has seen MS switching to a branding strategy. Secondly as outlined in the literature review purchasing clothing products should not be seen as indicative of normal commodity buying behaviour because it is to a large extent it is linked with extrinsic factors such as culture and social status which in turn makes the value of brand names an essential element of clothing goods (Entwistle, 2000). Davies (1998) claims that the marketing of own brands is a feature of modern multiple retailing which can also be seen in this case study. Retailers such as Marks Spencer have created brand images by advertising their own products and in the meantime transferred this brand equity into the physical products in their stores. The costs of branding to the retailer are lower than that of marketing other manufacturers brands. This contributes to an understanding and explanation of attitudes towards mens wear purchasing behaviour which in this case saw the brand name of Marks Spencer as a quality clothing producer helping the retailer maintain a critical market share in the mens wear sector. It perhaps also demonstrates that men are less sensitive about price in purchasing clothing goods than female consumers in that brand name and perceptions of quality influence their decision making processes. Jobber (2001) argues that price is often used as an important indicator by customers during the decision making process hence it is useful for fashion retailers who exploit pricing tools to create impacts on customers at the perception and evaluation stages of the purchasing process. As Britains biggest clothing retailer Marks Spencer has established its brand image traditionally on the basis of providing quality clothing goods reflected in higher pricing justified as being good value for money given the quality of the product. In contrast competition at the discount and value adding clothing segment of the market has generated significant threats to MS not only from discount retailers such as Primark but more importantly from new supermarket operators. In this case study George at Asda was chosen in order to provide a useful point of view in understanding the changing environmental contexts of clothing retailing. With a turnover of  £8301.5 Marks Spencers is one of the major clothing retailers occupying a commanding position in the middle market level (FAME, 2005). It is reported though that Marks Spencer has continuously lost market share due to intense competition in the UK clothing retail industry as well as from threats posed by new entrants such as George at Asda which has proven to be a highly successful entrant with the company reporting revenues of $26 billion by the end of January 2005 a significant increase of 19.8% compared to 2004 (Datamonitor, 2005). In contrast to George at Asda, Marks Spencer saw a decrease of 2.6% in revenues with operating profits falling to $1.3 billion in 2005 (Datamonitor, 2005). According to this research customers switched from Marks Spencer to cheaper retailers where quality levels were perceived as being relatively high with George at Asda being for 61% their first choice. The extremely low price of designer products helped Asda penetrate the clo thing retail sector successfully and effectively. It is fair to say that international sourcing and effective supply chain management contributed to a significant degree to the competitive prices in its clothing sector in the same manner as its grocery section. It is also interesting to note that although more than 40% of customers believed that Marks Spencer maintained a better quality level for clothing product ranges based on its reputation and effective quality control programs only 31% respondents considered clothing products at MS as good value for money. As such then the price war between supermarkets and discount stores have driven down the market price for clothing products while improvement of quality in both retailing sectors has become essential in the overall value adding process. As a result as one of the main middle market players Marks Spencer has been threatened both at price and quality levels. A strong financial background enabled Asda to achieve economies of scale and benefits from its integrated supply chain. The power of Asda as a retailing giant helped it negotiate with global suppliers for lower costs which as a result lowered final prices for consumers. Particularly in recent strategies by employing designers the creation of brand name and image of George at Asda contributed to its competitive capabilities. This point of view corresponded to earlier research discussed on consumer behaviour towards clothing buying which suggested that customers are particularly sensitive to price regardless of brand names yet in considering any extra value perceived in a brand name with the purchase customers became less sensitive to this element. This is able to help explain the strategic decision for Asda in building the brand name George at the initial stages of entering this very competitive market. Reflecting this it has been reported that MS had lost its place as the UK’s biggest clothes retailer to its supermarket rival Asda. with MS’s volume share of the clothing and footwear market remaining static at 9.1% while Asda’s George label increased its share from 7.3% to 9.4% in 2004 (Barnes, 2004). As a result the supermarket has grown to be Britain’s biggest clothing retailer after figures produced by Taylor Nelson Sofres which pointed to the volume of the George range at Asda rising to 9.4% compared with MS’s share which was static at 9.1%. However in terms of sales by value MS is still the market leader beating the Wal Mart-owned supermarket by  £3 billion pound (Gardner, 2004). It is thus expected this represents a significant change in the retailing market particularly in consideration of the middle to value adding discount clothing market. This corresponds closely to arguments reviewed in the literature section which suggests that further casualties in the Mid-market and Value Clothing sector are expected driven by increasing competitive levels (Collins, 2005). Supply Chain Management: franchising, merchandising and distribution Since the mid 1990s there has been an evolution in the UK clothing retail industry which has seen increases in both offshore sourcing and international expansion (Jones, 2002). In terms of local apparel manufacturers sales are focused on a few large buyers and Lustgarten (1975) has found that concentration ratios of major buyers have a significant impact on profit margins in the industry. In the case of Marks Spencer its strong position in the supply chain gave them strong negotiation abilities in the sourcing process but the trends of offshore production and overseas sourcing by other retailers has created crucial threats and challenges. The fast fashion strategy introduced by George at Asda in 1990 depends on effective supply chain management especially in the management of sourcing abroad to reduce production costs. Additionally the Wal-Mart owned supermarket enjoys economies of scale from its large number of suppliers globally and as a result good design and fast fashion goods c ould be transported to supermarkets rapidly as with its grocery products. However for Marks Spencer as one of the UK’s leading retailers the franchising group acts in a revolutionary capacity in seeking to respond to these trends effectively (Whitehead, 1991). Marks Spencer has attempted to reduce stock hold by improving the efficiency of its logistics management in terms of lead times through promotional sales for stock goods (Benady, 2005). However the results here were disappointing particularly in relation to womens wear. Market share fell by 5% and UK retail sales fell by 1.7% (Benady, 2005). The problematic aspect of this can be found in the supply chain where too complex a design in the production process and inefficient management strategies resulted in the decrease. Results in this research shows that respondents believed merchandise in the basic sales floor in MS was characterised by a lack of a clear marketing image and that the product ranges were too complex. The retailer has sought to cut down on its sub-brands and volume of stock held in order to introduce fashionable products at competitive prices in a shorter time. However it has been a point of concern that the management of its supply chain relied on management consulta nts rather than sales figures and marketing research on customer preferences. Consequently while UK womens wear sales grew by 4.9% Marks Spencer suffered decreases in terms of market share and operating revenues leading to reduced profitability. Due to the changing nature of the UK clothing retail industry there are revolutionary changes occurring in the supply chain sector. The most important element here can be seen as the increasing amount of sourcing activities from cheaper overseas suppliers such as Eastern European countries as well as far Eastern regions. Additionally bearing in mind the key features of clothing products the principle of shortened response is an integral element of the sector. This is to say lead times in terms of design, production, transportation as well as merchandising have become shorter. In turn benefiting from significant declines in stock holding numbers as well as risks linked with mark down sales clothing retailers are able to provide new ranges products within several weeks with maintained profit margins. As Porter (1980) suggests industrial performance is largely influenced by levels of competition and this is the case for the UK clothing retail sector. The position of Marks Spencer is no t only challenged by competitors within the same market level such as Next but also from rivals in the value adding discount marketplace including Primark, New Look. Entrants such as Asda into this industry have likewise created evolutionary changes in terms of marketing strategies as well as revolutionary supply chain management changes. The existing retail environment in which 72.5% clothiong sales went through larger retailers since 1998 is expected to continue however the battle for market share and sales among large retailers has become more intensive (Retail Intelligence, 1999). The tables below suggest that while the price of clothing is approximately the same in considering inflation prices of clothing have decreased. The speed element linked with purchasing has also decreased dramatically. This reflects both the new characteristics of modern consumers who have less time for shopping but who are also more demanding in terms of price, quality and style and the strategic choice by retailers in introducing fast fashion and effective supply chain management in order to meet this new demand.

Essay --

â€Å"Demaryius Thomas is at the 20, the 10, TOUCHDOWN! The crowd goes wild! The Denver Broncos are going to the Super Bowl!† exclaimed, the newscaster. This wonderful image has been in the dreams of every Denver Broncos’ fans for over a decade. It has now become reality, for the Denver Broncos are participating in Super Bowl XLVIII. This paper’s main focus is to provide information on the Denver Broncos history, players, coaches, its super charged offense, and the Broncos’ road to the Super Bowl. According to Broncos history, the Denver Broncos first joined the National Football League (NFL) in 1960 with a dismal season winning only four out of the 14 games under the helm of Head Coach Frank Filchock. It took 17 years until the Denver Broncos made it to their first Super Bowl XII. Colorado embraced this team and nicknamed them the â€Å"Orange Crush† named after their perilous defense. Led by head coach Red Miller and quarterback Craig Morton, unfortunately they lost to the Dallas Cowboys in a 27 to 10 game. The Denver Broncos fans had to wait another 9 years for the next three Super Bowls under the direction of Head Coach Dan Reeves and with Colorado’s most iconic quarterback, John Elway in 1986, 87, and 89. Quite surprisingly, the Broncos lost all three Super Bowls (XXI, XXII, and XXIV) in the 80’s. Finally in the late 90’s John Elway near retirement led the 1997 and 1998 Broncos to their first two consecutive Super Bowl wins (XXXII and XXX III) under Head Coach Mike Shanahan. Presently, the Denver Broncos are the American Football Conference (AFC) Champions winning the game against the New England Patriots on January 19th, 2014. John Fox the 14th head coach of the Denver Broncos with a 24-year coaching career has won 112 gam... ...chdowns, nearly 4,000 receiving yards. This is his first Super Bowl appearance. Minnesotan, Eric Decker number 87 in his 4th year with the Denver Broncos scored 33 touchdowns, and 3,000 receiving yards. In week, 13 of the 2013-2014 season Decker earned the AFC Offensive Player of the Week award after scoring four touchdowns in a single game. To summarize, the Denver Broncos are on pace to becoming the best team in the history of the NFL. Consequently, on February 2nd, 2014 the Denver Broncos must face off against the Seattle Seahawks, the best team in the NFC at Super Bowl XLVIII. This highly anticipated game will decide the fate of which team can claim they are the World Champions. It will take the entire Denver Broncos team, coaches, players, and fans to conquer the mighty Seahawks and claim their prize in the history books as the best team in the world.

African American Culture Essay

African American culture in the United States includes the various cultural traditions of African ethnic groups. It is both part of and distinct from American culture. The U. S. Census Bureau defines African Americans as â€Å"people having origins in any of the Black race groups of Africa. â€Å"[1] African American culture is indigenous to the descendants in the U. S. of survivors of the Middle Passage. It is rooted in Africa and is an amalgam of chiefly sub-Saharan African and Sahelean cultures. Although slavery greatly restricted the ability of Africans in America to practice their cultural traditions, many practices, values and beliefs survived and over time have incorporated elements of European American culture. There are even certain facets of African American culture that were brought into being or made more prominent as a result of slavery; an example of this is how drumming became used as a means of communication and establishing a community identity during that time. The result is a dynamic, creative culture that has had and continues to have a profound impact on mainstream American culture and on world culture as well. After Emancipation, these uniquely African American traditions continued to grow. They developed into distinctive traditions in music, art, literature, religion, food, holidays, amongst others. While for some time sociologists, such as Gunnar Myrdal and Patrick Moynihan, believed that African Americans had lost most cultural ties with Africa, anthropological field research by Melville Hersovits and others demonstrated that there is a continuum of African traditions among Africans in the New World from the West Indies to the United States. The greatest influence of African cultural practices on European cultures is found below the Mason-Dixon in the southeastern United States, especially in the Carolinas among the Gullah people and in Louisiana. African American culture often developed separately from mainstream American culture because of African Americans’ desire to practice their own traditions, as well as the persistence of racial segregation in America. Consequently African American culture has become a significant part of American culture and yet, at the same time, remains a distinct culture apart from it. History From the earliest days of slavery, slave owners sought to exercise control over their slaves by attempting to strip them of their African culture. The physical isolation and societal marginalization of African slaves and, later, of their free progeny, however, actually facilitated the retention of significant elements of traditional culture among Africans in the New World generally, and in the U. S. in particular. Slave owners deliberately tried to repress political organization in order to deal with the many slave rebellions that took place in the southern United States, Brazil, Haiti, and the Dutch Guyanas. African cultures,slavery,slave rebellions,and the civil rights movements(circa 1800s-160s)have shaped African American religious, familial, political and economic behaviors. The imprint of Africa is evident in myriad ways, in politics, economics, language, music, hairstyles, fashion, dance, religion and worldview, and food preparation methods. In the United States, the very legislation that was designed to strip slaves of culture and deny them education served in many ways to strengthen it. In turn, African American culture has had a pervasive, transformative impact on myriad elements of mainstream American culture, among them language, music, dance, religion, cuisine, and agriculture. This process of mutual creative exchange is called creolization. Over time, the culture of African slaves and their descendants has been ubiquitous in its impact on not only the dominant American culture, but on world culture as well. Oral tradition Slaveholders limited or prohibited education of enslaved African Americans because they believed it might lead to revolts or escape plans. Hence, African-based oral traditions became the primary means of preserving history, morals, and other cultural information among the people. This was consistent with the griot practices of oral history in many African and other cultures that did not rely on the written word. Many of these cultural elements have been passed from generation to generation through storytelling. The folktales provided African Americans the opportunity to inspire and educate one another. Examples of African American folktales include trickster tales of Br’er Rabbit and heroic tales such as that of John Henry. The Uncle Remus stories by Joel Chandler Harris helped to bring African American folk tales into mainstream adoption. Harris did not appreciate the complexity of the stories nor their potential for a lasting impact on society. Characteristics of the African American oral tradition present themselves in a number of forms. African American preachers tend to perform rather than simply speak. The emotion of the subject is carried through the speaker’s tone, volume, and movement, which tend to mirror the rising action, climax, and descending action of the sermon. Often song, dance, verse and structured pauses are placed throughout the sermon. Techniques such as call-and-response are used to bring the audience into the presentation. In direct contrast to recent tradition in other American and Western cultures, it is an acceptable and common audience reaction to interrupt and affirm the speaker. Spoken word is another example of how the African American oral tradition influences modern American popular culture. Spoken word artists employ the same techniques as African American preachers including movement, rhythm, and audience participation. Rap music from the 1980’s and beyond has been seen as an extension of oral culture. Harlem Renaissance [pic] Zora Neale Hurston was a prominent literary figure during the Harlem Renaissance. Main article: Harlem Renaissance The first major public recognition of African American culture occurred during the Harlem Renaissance. In the 1920s and 1930s, African American music, literature, and art gained wide notice. Authors such as Zora Neale Hurston and Nella Larsen and poets such as Langston Hughes, Claude McKay, and Countee Cullen wrote works describing the African American experience. Jazz, swing, blues and other musical forms entered American popular music. African American artists such as William H. Johnson and Palmer Hayden created unique works of art featuring African Americans. The Harlem Renaissance was also a time of increased political involvement for African Americans. Among the notable African American political movements founded in the early 20th century are the United Negro Improvement Association and the National Association for the Advancement of Colored People. The Nation of Islam, a notable Islamic religious movement, also began in the early 1930s. African American cultural movement The Black Power movement of the 1960s and 1970s followed in the wake of the non-violent American Civil Rights Movement. The movement promoted racial pride and ethnic cohesion in contrast to the focus on integration of the Civil Rights Movement, and adopted a more militant posture in the face of racism. It also inspired a new renaissance in African American literary and artistic expression generally referred to as the African American or â€Å"Black Arts Movement. † The works of popular recording artists such as Nina Simone (Young, Gifted and Black) and The Impressions (Keep On Pushin’), as well as the poetry, fine arts and literature of the time, shaped and reflected the growing racial and political consciousness. Among the most prominent writers of the African American Arts Movement were poet Nikki Giovanni; poet and publisher Don L. Lee, who later became known as Haki Madhubuti; poet and playwright Leroi Jones, later known as Amiri Baraka; and Sonia Sanchez. Other influential writers were Ed Bullins, Dudley Randall, Mari Evans, June Jordan, Larry Neal and Ahmos Zu-Bolton. Another major aspect of the African American Arts Movement was the infusion of the African aesthetic, a return to a collective cultural sensibility and ethnic pride that was much in evidence during the Harlem Renaissance and in the celebration of Negritude among the artistic and literary circles in the U. S. , Caribbean and the African continent nearly four decades earlier: the idea that â€Å"black is beautiful. † During this time, there was a resurgence of interest in, and an embrace of, elements of African culture within African American culture that had been suppressed or devalued to conform to Eurocentric America. Natural hairstyles, such as the afro, and African clothing, such as the dashiki, gained popularity. More importantly, the African American aesthetic encouraged personal pride and political awareness among African Americans. Music [pic] Men playing the djembe, a traditional West African drum adopted into African American and American culture. The bags and the clothing of the man on the right are printed with traditional kente cloth patterns. African American music is rooted in the typically polyrhythmic music of the ethnic groups of Africa, specifically those in the Western, Sahelean, and Sub-Saharan regions. African oral traditions, nurtured in slavery, encouraged the use of music to pass on history, teach lessons, ease suffering, and relay messages. The African pedigree of African American music is evident in some common elements: call and response, syncopation, percussion, improvisation, swung notes, blue notes, the use of falsetto, melisma, and complex multi-part harmony. During slavery, Africans in America blended traditional European hymns with African elements to create spirituals. Many African Americans sing Lift Ev’ry Voice and Sing in addition to the American national anthem, The Star-Spangled Banner, or in lieu of it. Written by James Weldon Johnson and John Rosamond Johnson in 1900 to be performed for the birthday of Abraham Lincoln, the song was, and continues to be, a popular way for African Americans to recall past struggles and express ethnic solidarity, faith and hope for the future. The song was adopted as the â€Å"Negro National Anthem† by the NAACP in 1919. African American children are taught the song at school, church or by their families. Lift Ev’ry Voice and Sing traditionally is sung immediately following, or instead of, The Star-Spangled Banner at events hosted by African American churches, schools, and other organizations. In the 1800s, as the result of the blackface minstrel show, African American music entered mainstream American society. By the early twentieth century, several musical forms with origins in the African American community had transformed American popular music. Aided by the technological innovations of radio and phonograph records, ragtime, jazz, blues, and swing also became popular overseas, and the 1920s became known as the Jazz Age. The early 20th century also saw the creation of the first African American Broadway shows, films such as King Vidor’s Hallelujah!, and operas such as George Gershwin’s Porgy and Bess. Rock and roll, doo wop, soul, and R&B developed in the mid 20th century. These genres became very popular in white audiences and were influences for other genres such as surf. The dozens, an urban African American tradition of using rhyming slang to put down your enemies (or friends) developed through the smart-ass street jive of the early Seventies into a new form of music. In the South Bronx, the half speaking, half singing rhythmic street talk of ‘rapping’ grew into the hugely successful cultural force known as Hip Hop. Hip Hop would become a multicultural movement. However, it is still important to many African Americans. The African American Cultural Movement of the 1960s and 1970s also fueled the growth of funk and later hip-hop forms such as rap, hip house, new jack swing and go go. African American music has experienced far more widespread acceptance in American popular music in the 21st century than ever before. In addition to continuing to develop newer musical forms, modern artists have also started a rebirth of older genres in the form of genres such as neo soul and modern funk-inspired groups. Dance [pic] The Cakewalk was the first African American dance to gain widespread popularity in the United States. [pic] African American dance, like other aspects of African American culture, finds its earliest roots in the dances of the hundreds of African ethnic groups that made up African slaves in the Americas as well as influences from European sources in the United States. Dance in the African tradition, and thus in the tradition of slaves, was a part of both every day life and special occasions. Many of these traditions such as get down, ring shouts, and other elements of African body language survive as elements of modern dance. In the 1800s, African American dance began to appear in minstrel shows. These shows often presented African Americans as caricatures for ridicule to large audiences. The first African American dance to become popular with White dancers was the cakewalk in 1891. Later dances to follow in this tradition include the Charleston, the Lindy Hop, and the Jitterbug. During the Harlem Renaissance, all African American Broadway shows such as Shuffle Along helped to establish and legitimize African American dancers. African American dance forms such as tap, a combination of African and European influences, gained widespread popularity thanks to dancers such as Bill Robinson and were used by leading White choreographers who often hired African American dancers. Contemporary African American dance is descended from these earlier forms and also draws influence from African and Caribbean dance forms. Groups such as the Alvin Ailey American Dance Theater have continued to contribute to the growth of this form. Modern popular dance in America is also greatly influenced by African American dance. American popular dance has also drawn many influences from African American dance most notably in the hip hop genre. Art [pic] Sand Dunes at Sunset, Atlantic City by Henry Ossawa Tanner 1859-1937 From its early origins in slave communities, through the end of the twentieth century, African-American art has made a vital contribution to the art of the United States. During the period between the 1600s and the early 1800s, art took the form of small drums, quilts, wrought-iron figures and ceramic vessels in the southern United States. These artifacts have similarities with comparable crafts in West and Central Africa. In contrast, African American artisans like the New England–based engraver Scipio Moorhead and the Baltimore portrait painter Joshua Johnson created art that was conceived in a thoroughly western European fashion. During the 1800s, Harriet Powers made quilts in rural Georgia, United States that are now considered among the finest examples of nineteenth-century Southern quilting. Later in the 20th century, the women of Gee’s Bend developed a distinctive, bold, and sophisticated quilting style based on traditional African American quilts with a geometric simplicity that developed separately but was like that of Amish quilts and modern art. After the American Civil War, museums and galleries began more frequently to display the work of African American artists. Cultural expression in mainstream venues was still limited by the dominant European aesthetic and by racial prejudice. To increase the visibility of their work, many African American artists traveled to Europe where they had greater freedom. It was not until the Harlem Renaissance that more whites began to pay attention to African American art in America. [pic] Kara Walker, Cut, Cut paper and adhesive on wall, Brent Sikkema NYC. During the 1920s, artists such as Raymond Barthe, Aaron Douglas, Augusta Savage, and photographer James Van Der Zee became well known for their work. During the Great Depression, new opportunities arose for these and other African American artists under the WPA. In later years, other programs and institutions, such as the New York City-based Harmon Foundation, helped to foster African American artistic talent. Augusta Savage, Elizabeth Catlett, Lois Mailou Jones, Romare Bearden, Jacob Lawrence and others exhibited in museums and juried art shows, and built reputations and followings for themselves. In the 1950s and 1960s, there were very few widely accepted African American artists. Despite this, The Highwaymen, a loose association of 27 African American artists from Ft. Pierce, Florida, created idyllic, quickly realized images of the Florida landscape and peddled some 50,000 of them from the trunks of their cars. They sold their art directly to the public rather than through galleries and art agents, thus receiving the name â€Å"The Highwaymen†. Rediscovered in the mid-1990s, today they are recognized as an important part of American folk history. Their artwork is widely collected by enthusiasts and original pieces can easily fetch thousands of dollars in auctions and sales. The Black Arts Movement of the 1960s and 1970s was another period of resurgent interest in African American art. During this period, several African-American artists gained national prominence, among them Lou Stovall, Ed Love, Charles White, and Jeff Donaldson. Donaldson and a group of African-American artists formed the Afrocentric collective AFRICOBRA, which remains in existence today. The sculptor Martin Puryear, whose work has been acclaimed for years, is being honored with a 30-year retrospective of his work at the Museum of Modern Art in New York starting November 2007. Notable contemporary African American artists include David Hammons, Eugene J. Martin, Charles Tolliver, and Kara Walker. Literature [pic] Langston Hughes, a notable African American poet of the Harlem Renaissance. African American literature has its roots in the oral traditions of African slaves in America. The slaves used stories and fables in much the same way as they used music. These stories influenced the earliest African American writers and poets in the 18thcentury such as Phillis Wheatley and Olaudah Equiano. These authors reached early high points by telling slave narratives. During the early 20th century Harlem Renaissance, numerous authors and poets, such as Langston Hughes, W. E. B. Dubois, and Booker T. Washington, grappled with how to respond to discrimination in America. Authors during the Civil Rights era, such as Richard Wright, James Baldwin and Gwendolyn Brooks wrote about issues of racial segregation, oppression and other aspects of African American life. This tradition continues today with authors who have been accepted as an integral part of American literature, with works such as Roots: The Saga of an American Family by Alex Haley, The Color Purple by Alice Walker, and Beloved by Nobel Prize-winning Toni Morrison, and series by Octavia Butler and Walter Mosley that have achieved both best-selling and/or award-winning status. Museums The African American Museum Movement emerged during the 1950s and 1960s to preserve the heritage of the African American experience and to ensure its proper interpretation in American history. Museums devoted to African American history are found in many African American neighborhoods. Institutions such as the African American Museum and Library at Oakland and The African American Museum in Cleveland were created by African Americans to teach and investigate cultural history that, until recent decades was primarily preserved trough oral traditions. Language Generations of hardships imposed on the African American community created distinctive language patterns. Slave owners often intentionally mixed people who spoke different African languages to discourage communication in any language other than English. This, combined with prohibitions against education, led to the development of pidgins, simplified mixtures of two or more languages that speakers of different languages could use to communicate. Examples of pidgins that became fully developed languages include Creole, common to Haiti,and Gullah, common to the Sea Islands off the coast of South Carolina and Georgia. African American Vernacular English is a type variety (dialect, ethnolect and sociolect) of the American English language closely associated with the speech of but not exclusive to African Americans. While AAVE is academically considered a legitimate dialect because of its logical structure, some of both Caucasians and African Americans consider it slang or the result of a poor command of Standard American English. Inner city African American children who are isolated by speaking only AAVE have more difficulty with standardized testing and, after school, moving to the mainstream world for work. It is common for many speakers of AAVE to code switch between AAVE and Standard American English depending on the setting. Fashion and aesthetics [pic]. A man weaving kente cloth in Ghana. Attire The cultural explosion of the 1960s saw the incorporation of surviving cultural dress with elements from modern fashion and West African traditional clothing to create a uniquely African American traditional style. Kente cloth is the best known African textile. These festive woven patterns, which exist in numerous varieties, were originally made by the Ashanti and Ewe peoples of Ghana and Togo. Kente fabric also appears in a number of Western style fashions ranging from casual t-shirts to formal bow ties and cummerbunds. Kente strips are often sewn into liturgical and academic robes or worn as stoles. Since the Black Arts Movement, traditional African clothing has been popular amongst African Americans for both formal and informal occasions. Another common aspect of fashion in African American culture involves the appropriate dress for worship in the Black church. It is expected in most churches that an individual should present their best appearance for worship. African American women in particular are known for wearing vibrant dresses and suits. An interpretation of a passage from the Christian Bible, â€Å"†¦every woman who prays or prophesies with her head uncovered dishonors her head†¦ â€Å", has led to the tradition of wearing elaborate Sunday hats, sometimes known as â€Å"crowns. † Hair Hair styling in African American culture is greatly varied. African American hair is typically composed of tightly coiled curls. The predominant styles for women involve the straightening of the hair through the application of heat or chemical processes. These treatments form the base for the most commonly socially acceptable hairstyles in the United States. Alternatively, the predominant and most socially acceptable practice for men is to leave one’s hair natural. Often, as men age and begin to lose their hair, the hair is either closely cropped, or the head is shaved completely free of hair. However, since the 1960s, natural hairstyles, such as the afro, braids, and dreadlocks, have been growing in popularity. Although the association with radical political movements and their vast difference from mainstream Western hairstyles, the styles have not yet attained widespread social acceptance. Maintaining facial hair is more prevalent among African American men than in other male populations in the U. S. In fact, the soul patch is so named because African American men, particularly jazz musicians, popularized the style. The preference for facial hair among African American men is due partly to personal taste, but because they are more prone than other ethnic groups to develop a condition known as pseudofolliculitis barbae, commonly referred to as razor bumps, many prefer not to shave. Body image The European aesthetic and attendant mainstream concepts of beauty are often at odds with the African body form. Because of this, African American women often find themselves under pressure to conform to European standards of beauty. Still, there are individuals and groups who are working towards raising the standing of the African aesthetic among African Americans and internationally as well. This includes efforts toward promoting as models those with clearly defined African features; the mainstreaming of natural hairstyles; and, in women, fuller, more voluptuous body types. Religion While African Americans practice a number of religions, Protestant Christianity is by far the most popular. Additionally, 14% of Muslims in the United States and Canada are African American. Christianity [pic] A river baptism in New Bern, North Carolina near the turn of the 20th century. The religious institutions of African American Christians commonly are referred tocollectively as the black church. During slavery, many slaves were stripped of their African belief systems and typically denied free religious practice. Slaves managed, however, to hang on to some practices by integrating them into Christian worship in secret meetings. These practices, including dance, shouts, African rhythms, and enthusiastic singing, remain a large part of worship in the African American church. African American churches taught that all people were equal in God’s eyes and viewed the doctrine of obedience to one’s master taught in white churches as hypocritical. Instead the African American church focused on the message of equality and hopes for a better future. Before and after emancipation, racial segregation in America prompted the development of organized African American denominations. The first of these was the AME Church founded by Richard Allen in 1787. An African American church is not necessarily a separate denomination. Several predominantly African American churches exist as members of predominantly white denominations. African American churches have served to provide African American people with leadership positions and opportunities to organize that were denied in mainstream American society. Because of this, African American pastors became the bridge between the African American and European American communities and thus played a crucial role in the American Civil Rights Movement. Like many Christians, African American Christians sometimes participate in or attend a Christmas play. Black Nativity by Langston Hughes is a re-telling of the classic Nativity story with gospel music. Productions can be found a African American theaters and churches all over the country. Islam [pic] A member of the Nation of Islam selling merchandise on a city street corner. Despite the popular assumption that the Nation represents all or most African American Muslims, less than 2% are members. Generations before the advent of the Atlantic slave trade, Islam was a thriving religion in West Africa due to its peaceful introduction via the lucrative trans-Saharan trade between prominent tribes in the southern Sahara and the Berbers to the North. In his attesting to this fact the West African scholar Cheikh Anta Diop explained: â€Å"The primary reason for the success of Islam in Black Africa†¦ consequently stems from the fact that it was propagated peacefully at first by solitary Arabo-Berber travelers to certain Black kings and notables, who then spread it about them to those under their jurisdiction† Many first-generation slaves were often able to retain their Muslim identity, their descendants were not. Slaves were either forcibly converted to Christianity as was the case in the Catholic lands or were besieged with gross inconviences to their religious practice such as in the case of the Protestant American mainland. In the decades after slavery and particularly during the depression era, Islam reemerged in the form of highly visible and sometimes controversial heterodox movements in the African American community. The first of these of note was the Moorish Science Temple of America, founded by Noble Drew Ali. Ali had a profound influence on Wallace Fard, who later founded the Black nationalist Nation of Islam in 1930. Elijah Muhammad became head of the organization in 1934. Much like Malcolm X, who left the Nation of Islam in 1964, many African American Muslims now follow traditional Islam. A survey by the Council on American-Islamic Relations shows that 30% of Sunni Mosque attendees are African Americans. African American orthodox Muslims are often the victims of stereotypes, most notably the assumption that an African American Muslim is a member of the Nation of Islam. They are often viewed by the uneducated African-American community in general as less authentic than Muslims from the Middle East or South Asia while credibility is less of an issue with immigrant Muslims and Muslim world in general. Other religions. Aside from Christianity and Islam, there are also African Americans who follow Judaism, Buddhism, and a number of other religions. The Black Hebrew Israelites are a collection of African American Jewish religious organizations. Among their varied teachings, they often include that African Americans are descended from the Biblical Hebrews (sometimes with the paradoxical claim that the Jewish people are not). There is a small but growing number of African Americans who participate in African traditional religions, such as Vodou and Santeria or Ifa and diasporic traditions like Rastafarianism. Many of them are immigrants or descendants of immigrants from the Caribbean and South America, where these are practiced. Because of religious practices, such as animal sacrifice, which are no longer common among American religions and are often legally prohibited, these groups may be viewed negatively and are sometimes the victims of harassment. Life events For most African Americans, the observance of life events follows the pattern of mainstream American culture. There are some traditions which are unique to African Americans. Some African Americans have created new rites of passage that are linked to African traditions. Pre-teen and teenage boys and girls take classes to prepare them for adulthood. They are typically taught spirituality, responsibility, and leadership. Most of these programs are modeled after traditional African ceremonies, with the focus largely on embracing African ideologies rather than specific rituals. To this day, some African American couples choose to â€Å"jump the broom† as a part of their wedding ceremony. Although the practice, which can be traced back to Ghana, fell out of favor in the African American community after the end of slavery, it has experienced a slight resurgence in recent years as some couples seek to reaffirm their African heritage. Funeral traditions tend to vary based on a number of factors, including religion and location, but there are a number of commonalities. Probably the most important part of death and dying in the African American culture is the gathering of family and friends. Either in the last days before death or shortly after death, typically any friends and family members that can be reached are notified. This gathering helps to provide spiritual and emotional support, as well as assistance in making decisions and accomplishing everyday tasks. The spirituality of death is very important in African American culture. A member of the clergy or members of the religious community, or both, are typically present with the family through the entire process. Death is often viewed as transitory rather than final. Many services are called homegoings, instead of funerals, based on the belief that the person is going home to the afterlife. The entire end of life process is generally treated as a celebration of life rather than a mourning of loss. This is most notably demonstrated in the New Orleans Jazz Funeral tradition where upbeat music, dancing, and food encourage those gathered to be happy and celebrate the homegoing of a beloved friend. Cuisine [pic] A traditional soul food dinner consisting of fried chicken, candied yams, collard greens, cornbread, and macaroni and cheese. The cultivation and use of many agricultural products in the United States, such as yams, peanuts, rice, okra, sorghum, grits, watermelon, indigo dyes, and cotton, can be traced to African influences. African American foods reflect creative responses to racial and economic oppression and poverty. Under slavery, African Americans were not allowed to eat better cuts of meat, and after emancipation many often were too poor to afford them. Soul food, a hearty cuisine commonly associated with African Americans in the South (but also common to African Americans nationwide), makes cre.

Pilot Judgment and Aeronautical Decision Making; Naturalistic Decision Making

The main causes of accidents in aeronautical decision making to a great extent dwell on the judgment of the pilot. Experienced pilots know that timely decision making leaves one with more options of future decisions to make. The inevitable losses that may result from imminent danger are often avoidable in cases where the pilot’s intuition is on high. Everybody wins when a good and timely decision is taken.The premise of this technical paper focuses on the causes of fatal accidents in pilots’ decision making process. It draws resource from various primary sources, which include conference proceedings, symposia, journals and actual research work results. It maintains that the best decisions are reached before the take-off time of the flight schedule.The procedure of work engages a unique mix of Intellectual discoveries in balance with actual practical on-site decision making procedures with simulated Situation Deteriorations for pilots.The work concludes that since of 32 pilots, over two-thirds continued in deteriorating weather situation, critical examination of Situation Deterioration may lead to safer thought options.IntroductionAeronautical Decision Making (ADM) is a methodical approach to the mental procedure used by pilots of airplanes to consistently find out the best course of action in response to a given set of circumstances.ADM is a systematic and intelligent approach to the mental process used by pilots to consistently determine the best course of action in response to a given set of circumstances. In other words, the entire goal of good decision making is in actual fact doing the right thing, and at the right time. It is however also worthy of note that poor decision is the chief basis for every form of accident.Poor decision making is the root cause of aviation accidents. The poor judgment chain, sometimes referred to as the â€Å"error chain,† is a term used to describe this concept of contributing factors in a human factors-re lated accident. Breaking one link in the chain normally is all that is necessary to change the outcome of the sequence of events (FAA-H-8083-25, 2003).Naturalistic decision making (NDM) falls clearly within the realm of bounded rationality. It is the art of making decisions with limited time, knowledge, and other resources. NDM deals with real world tasks rather than with classical decision experiments. For it to be, valid models have to describe what information the decision making process actually seeks, how they interpret it, and which decision rules they actually use (Todd & Gigerenzer, 2001).Goh and Wiegmann, (2001) reported a study on the degree to which situation assessment, risk perception and motivation shape pilots’ decisions to go on with or redirect from adverse weather conditions, making use of a dynamic simulation of a visual flight rules (VFR) flight into instrument meteorological conditions (IMC)Situation in which weather-related factors change over time, wher e thirty-two non-instrument rated pilots (age ranging from 18 to 47 years; median age being 19 years) from the University of Illinois’ pilot training program actively participated in the study.The median entire VFR flight experience of the thirty-two pilots was sixty hours (ranging from 30 to 259.4 hours). All the pilots had flown at least one cross-country flight (median being 3; ranging from 2 to 13) as at the time the study was being carried out. Only fourteen pilots had definite instrument flight rules (IFR) experience, which ranged from 0.3 to 10 hours.The result of the experiment showed that of the total of 32 pilots, 22 (which accounts for 68.75% – more than two-thirds) chose to fly into the worsening weather condition, while the rest 10 (that is 31.25%) made a decision to divert.The findings revealed a proportion that exceeded chance expectations as shown by a Chi-square analysis, χ2(1) = 4.5, p